Voce Viva

Roman at heart, Valentino Beauty is a color cool couture brand. VOCE VIVA VALENTINO draws a parallel between the sound of your voice and the scent of your fragrance. Like a voice, a fragrance is personal, intimate and leaves a trace. The harmony of a radiant floral bouquet made addictive and powerful through an unexpected crystal moss accord. Celebrating every woman’s voice in one declaration: My voice, My strength. VOCE VIVA eau de parfum is an ode to Valentino multi-faceted femininity: - A COLOR NOTE: a colorful and sparkling opening of Italian Bergamot, softened by sweet and juicy mandarin. - A COUTURE NOTE: an opulent bouquet of orange blossom absolute and golden gardenia accord. - A COOL NOTE: an unexpected crystal moss brings a modern intensity to the base becoming wholly addictive by the addition of enveloping vanilla infusion. The bottle transmits the values of Maison Valentino and the VOCE VIVA femininity. A sleek block of glass refracts the light passing through its golden-hued scent allowing a V of light to emerge. Square and notched on the sides, it fits perfectly in the grip of your hand. The emblematic Valentino rockstud highlights the cap and collar, portraying a modern edgy personality. A vibrant red signs this iconic Valentino bottle. Red has always been the iconic color of the house, but as Pierpaolo Piccioli says, “to give a new perspective is a good challenge”. For him red is not only powerful but also a romantic and personal color. The story of VOCE VIVA started with a simple question. What if a perfume could evoke something else than the sense of smell? Imagined as a voice to spread a message around the world, Valentino Voce Viva invites everyone to touch hearts, inspire others and live their dreams. Voce Viva celebrates one of a woman’s most intimate senses, while expressing the Maison’s values of inclusivity and individuality. Voice of a generation, Lady Gaga has inspired millions of people around the world for more than a decade is the ambassadress of VOCE VIVA. With Valentino, the singer shares more than her Italian origins. A symbol of respect for individualities, and for everyone to find their place, Lady Gaga speaks to the same values as those of Valentino. “I believe today that the true power is to be able share emotions”. Pierpaolo Piccioli, Maison Valentino Creative Director